Goshen, Indiana-based Keystone RV Company reported that its Cougar brand claimed the No. 1 ranking in year-to-date fifth-wheel sales through April, according to the latest Statistical Surveys Inc. report.
The Thor Industries Inc. subsidiary said that it marks the first time Cougar has earned top ranking in the brand’s 14-year history.
“Team Cougar is thrilled to have achieved this milestone,” said Keystone Group General Manager Jeff Runels in a news release.
“We feel we have absolutely the best dealers in the industry. Their enthusiasm and commitment to the product have translated into ever-increasing sales. Congratulations to our dealers for making this possible.”
According to Runels, one of the keys to Cougar’s popularity is the continuous innovations Cougar brings to market.
“By listening to our dealers and our retail customers, we have kept the product hot and fresh,” he said.
Cougar introduced, and in many cases patented, first to market features like Hitch Vision, the Cougar Ottoman, and the E-Z Camp Remote. We will continue to reinvent the product to give our dealers even more to sell,” Runels explained.
Cougar Product Manager Jeff Kloska also credits the variety of Cougar product offerings and floor plans for success of the line.
“For example, our half-ton towable Cougar X-Lite and our Cougar High Country are hitting a sweet spot as buyers look for a full-featured, full-sized fifth wheel they can tow with their everyday pick-up truck,” he added.
“Our new Cougar 331MKS floor plan with ‘executive chef rear kitchen’ offers over 24-square feet of kitchen counter space making it ideal for informal dining and entertaining. Our goal is to provide our dealers with a great Cougar product for every customer walking through the door.
Keystone RV Company
Keystone RV Company is a producer of travel trailers, fifth wheels, and toy haulers, with manufacturing facilities at its headquarters in Goshen, Indiana, and Pendleton, Oregon, Keystone RV brands include Montana, Cougar, Outback, Springdale, Raptor, Residence, Retreat, Passport, Hornet, Sprinter, Laredo, Mountaineer, Big Sky, High Country, Fuzion, X-lite, Bullet, Premier, Alpine, and Avalanche.
Keystone is a subsidiary of Thor Industries, Inc., Jackson Center, Ohio, the world’s largest manufacturer of recreation vehicles and a major builder of commercial buses.
Address: 2642 Hackberry Drive, PO Box 2000, Goshen, IN 46527-2000
Phone: (574) 535-2100
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