Camping World Set to Open 100th RV Superstore

Camping World, the nation’s largest RV and outdoor retailer, announced that it is set to reach a milestone in the company’s history by opening its 100th RV superstore in the next several months.

“More than 46 years ago, Camping World opened its very first storefront location in Bowling Green, Kentucky, and to announce today’s milestone of projections to open our 100th store testifies to the continued, power of our brand, strength of the team, and the loyalty of customers; which are all leading forces behind the growth of our business,” Marcus Lemonis, chairman and CEO of Camping World and Good Sam, stated in a news release.

The 100th store opening is indicative of Camping World’s disciplined and strategic growth strategy, in which the retailer continues to successfully grow the business and define itself as the clear leader in the RV and outdoor industry based on aggregate revenue, growth, and market share.

Camping World along with its sister company Good Sam currently employs approximately 5,000 associates and is the largest workforce in the outdoor and RV industries operating locations in 33 states.

“As cliche as this sounds, I feel 100 percent confident to say that outside of our strong and loyal customer base, we’ve been blessed with the best associates in the industry, and they are the reason for our level of success,” said Lemonis.

“Roger Nuttall and Johnny Sirpilla, both 20-plus year industry veterans, have led our charge in the success and growth in our dealership and retail business, respectively,” continued Lemonis.

“These two unit presidents have focused on fundamentals while taking the lead installing progressive processes and products.”

The Good Sam Club is the world’s largest organization of recreational vehicle owners and with their growth approaching 1.5 million members nationwide, the company feels the need to have a vast network of RV dealerships and retail stores to serve the RV community’s needs is essential.

“In my 26 years with Camping World it has been my vision to see the company flourish as it has,” said Mike Siemens, president of the Good Sam Club.

“As our club continues to grow towards the 1.5 million-member milestone, our members are looking for better convenience and more value and it is our goal to deliver that.”

The Good Sam Club offers RVers the resources to make the most of the RV lifestyle, including significant savings on RV campgrounds, insurance, roadside assistance, and extended service contracts.

“Our growth in the number of Good Sam Roadside Assistance and Extended Service Contract base has raised the expectations of our customers and they deserve an extensive network to service and repair their RV while enjoying the use of their trailer or coach,” remarked Lemonis.

Camping World announced these new stores coming in the following markets:

  • Cocoa Beach, Florida – summer 2012
  • Nashville, Tennessee – open late summer 2012
  • Spokane, Washington – late summer 2012
  • Fresno, California – January 2013
  • Spring, Texas (North Houston) – summer 2013
  • Erie, Pennsylvania – spring 2013
  • Tucson, Arizona – spring 2013
  • Harrisburg, Pennsylvania – summer 2013
  • Fort Pierce, Florida – fall 2013
  • Wentzville, Missouri (St. Louis) – summer 2013
  • Clearwater, Florida – fall 2013
  • Ocala, Florida – late fall 2012
  • Denton, Texas – spring 2013

The company has targeted about a dozen additional markets that will be announced soon and is in the final stages of acquiring them.

Camping World, Ashville, North Carolina

In a companion development today, Camping World announced that it has entered into definitive agreements to acquire Lee’s RV Superstore, an existing RV dealership in the Oklahoma City area. The location will be officially named Camping World of Oklahoma City and the acquisition closing is scheduled for the end of June.

The current RV dealership, located at 13111 N. Broadway Exit, intersection of Kilpatrick/Turner Turnpike I-44 & I-235, has served the Oklahoma City area for 34 years.

Details

Camping World & Good Sam

Both founded in 1966, Camping World is America’s No. 1 source for RVs, camping accessories, RV maintenance, and repair and Good Sam is the world’s largest RV owners organization offering helpful technical tips, vacation planning, extended warranty, magazine subscriptions, roadside assistance, and more to serve the outdoor enthusiast.

Partnered together, Camping World and Good Sam offer more to those who love the RV lifestyle by offering one-stop shopping and resources for everything RV and outdoor.

Good Sam Enterprises LLC is the parent company of Camping World and the Good Sam Club.

Worth Pondering…

Small opportunities are often the beginning of great enterprises.

—Demosthenes

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