The third annual America Is Your Park campaign was launched last week (May 23) by Coca-Cola Live Positively.
Parks are the anchors of our communities, providing places for friends, families, and neighbors to be active and enjoy the outdoors together. Last year, park supporters cast more than 13 million votes for their favorite park to win money for improvements.
America Is Your Park campaign empowers people to rally their communities and get out the vote to select America’s Favorite Park.
Slides, park swings, see-saws, and open play spaces all stand to benefit in the third-annual America Is Your Park campaign.
With the click of a button, park goers can change their communities by voting for their favorite park to win the title of “America’s Favorite Park.” Also at stake is a $100,000 recreation grant made possible by the Coca-Cola Live Positively initiative.
“Parks are the anchors of our communities, but budget cuts have left them with little funds for restoration,” said Celeste Bottorff, Vice President, Living Well, Coca-Cola North America.
“Through the Coca-Cola America Is Your Park campaign, a small action today can turn your favorite park into a better place to play tomorrow. So whether it’s an evening walk or a day of family fun, get out and play in the park—and vote to help your favorite win.”
Voting for “America’s Favorite Park” is easy!
With just the click of a button, people can vote for their favorite park at LivePositively.com/parks.
Park lovers earn one vote per click for their favorite park—and can also earn 100 votes each time they “check in” from the park. More details on how to vote from the park are available on the website.
The three parks that receive the most votes by July 15, 2012 will be awarded recreation grants in the following amounts:
- First Place – $100,000
- Second Place – $50,000
- Third Place – $25,000
In addition, a $15,000 grant will be awarded at random to another park that places in one of the remaining top 25 spots. These recreation grants are provided to help restore, rebuild, or enhance activity areas in parks where people can play and be active.
Park supporters can vote for their favorite park by:
- Going online (via computer or smartphone) to LivePositively.com/parks (1 vote each)
- “Checking in” from the park (100 votes each)
The America Is Your Park campaign was developed in collaboration with the National Park Foundation, America’s State Parks, and the National Recreation and Park Association.
Currently, the top 5 parks are:
- Swift-Cantrell Park, Kennesaw, Georgia (539,013 votes)
- Bastrop State Park, Bastrop, Texas (523,602 votes)
- Parr Hill Park, Joplin, Missouri (310,424)
- Jekyll Island State Park, Jekyll Island, Georgia (143,250 votes)
- Sweetwater Creek State Park, Lithia Springs, Georgia (142,432 votes)
The Story of Last Year’s Winner Inspires Communities in 2012
It takes a community to save a park! The 2011 winner, Oak Park, is a great example of a community that banded together to rock the park vote.
After a flood destroyed this beloved park in the small town of Minot, North Dakota, residents organized to get out the vote. They urged neighbors to join in, organized voting drives, and spread their message through online communities. Hometown celebrities also energized their social networks, and their fans responded by supporting the cause.
“Residents of Minot pulled out all the stops to get people involved,” said Ron Bieri, Minot Park Board President.
I love the winning, I can take the losing, but most of all I love to play.