Coleman & NWF Partner to Sponsor Great American Backyard Campout

The Coleman Company, Inc. has partnered with National Wildlife Federation (NWF) to become a national sponsor of Great American Backyard Campout.

As part of its sponsorship, Coleman will be inviting families across the nation to get outside during the annual camping-focused event on June 23, 2012.

Great American Backyard Campout is part of National Wildlife Federation’s “Be Out There” movement, which is designed to provide tools that inspire parents and children to spend time in the outdoors. Over the next three years, NWF’s goal is to get 10 million more kids playing outside on a regular basis. Spending a night under the stars is the perfect way to start.

“The partnership between Coleman and National Wildlife Federation immediately felt like a natural fit for both of our organizations,” said Robert Marcovitch, president and CEO of Coleman.

“We share a common goal of inviting families to engage with the outdoors, while providing them with the resources and equipment that enhances the outdoor experience.”

To make backyard camping even simpler, Coleman and its retail partners are working together to provide campers with high-quality, easy-to-use gear, like the award-winning Instant Tent, which can be pitched in less than a minute.

“Coleman stands for more than outdoor products—we are about the genuine connections and the memories made while families and friends enjoy themselves in the outdoors,” said David Allen, senior vice president of sales and marketing for Coleman.

“Getting together in the outdoors is a great way for families to bond and it remains a positive, healthy and financially accessible escape from our busy day-to-day lifestyles.”

“National Wildlife Federation is grateful to have committed Campout partners like Coleman which will help us reach more parents with information about how camping can be a fun and healthy activity for kids and parents alike.” said Meri Margaret Deoudes, Senior Director of Corporate Relations for NWF.


The Coleman Company, Inc.

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences.

The company’s products include its legendary lanterns, and stoves; as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand.

Additionally, the company provides flotation devices, towables, rainwear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Helium® and Aerobed® brands.

Founded in 1900 and based in Wichita, Kansas, Coleman is a wholly owned subsidiary of Jarden Corporation.

Address: 3600 N. Hydraulic, Wichita, KS 67219

Phone: (800) 835-3278


National Wildlife Federation (NWF)

National Wildlife Federation (NWF) is the nation’s largest conservation organization inspiring Americans to protect wildlife for our children’s future.

NWF, headquartered in Reston, Virginia, concentrates their efforts on seeking solutions to climate change, protecting wildlife habitat, and connecting people with nature.

Address: 11100 Wildlife Center Drive, Reston VA 20190

Phone: (800) 822-9919


Worth Pondering…

There is a pleasure in the pathless woods,

There is a rapture on the lonely shore,

There is a society, where none intrudes,

By the deep sea, and music in its roar:

I love not Man the less, but Nature more

—Lord Byron, Childe Harold’s Pilgrimage

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