Knoxville, Tennessee-based Pilot Flying J announced yesterday (March 16) it will launch its new MyRewards loyalty program this spring.
The MyRewards program has a card for every customer: RV customers, professional drivers, and now for preferred fuel customers as well.
MyRewards members are eligible for in-store retail and restaurant discounts.
MyRewards for the RV customer will offer discounts on fuel and dumping fees. Professional drivers will accumulate shower credits and points for purchasing fuel that are redeemable for in-store merchandise and food.
Customers can find their MyRewards account details on customer receipts, at the in-store kiosk or on the Pilot Flying J website.
“MyRewards allows us to tailor rewards and benefits that best fit our customers’ needs and wants,” said Jimmy Haslam, CEO of Pilot Flying J.
“As the driver-driven company, serving our customers is always our top priority, and we wanted to make it easy for them to simply ‘join, drive and save.’ That’s how the MyRewards loyalty program works.”
Customers can pick up a MyRewards loyalty card at any participating Pilot or Flying J location and register it online, with the store cashier, or at the store kiosk.
Professional drivers and RV owners who have a Driver Payback or Frequent Fueler Advantage card are not required to get a new loyalty card or re-register.
As part of the launch, each customer will have a chance to win $10,000 in the “Trace Adkins Ride for Rewards” cash giveaway.
Adkins, the country music star and new Pilot Flying J spokesperson, said he is proud to represent Pilot Flying J’s new rewards program for customers because it’s all about loyalty.
“Loyalty is important to me, my fans and the hardworking Americans out there who know the value of a dollar and who appreciate a company that values its customers like Pilot Flying J does,” Adkins said.
“The people who rely on Pilot Flying J for fast, friendly service will get great value from this new loyalty program.”
Now through the end of April, every time customers swipe their MyRewards card at the register, in-store kiosk or the fuel pump, they’ll be entered in the “Trace Adkins Ride for Rewards” sweepstakes to win $10,000 cash.
Which cardholder are you?
If you’re an RVer, professional driver, or frequent customer, Pilot Flying J has rewards designed specifically for you. With MyRewards, it’s your card, your choice.
RV Customer: RV customers want to get in and fuel up easily. Your fuel discounts, Start the Pump registration to stop fuel cut-offs, plus other great rewards are just our way of making life easier for you!
Professional Driver: Professional Drivers spend long days out on the road. Your rewards are designed to help you refuel and refresh so you can keep truckin’ day in and day out.
Preferred Customer: Not a professional driver or RV Customer? No problem! This is the card for you to get great rewards in our travel centers and restaurants.
Details
Pilot Flying J
Pilot Flying J, the driver-driven company, is headquartered in Knoxville, Tennessee, and has more than 550 retail locations across North America. Pilot Flying J is also one of the nation’s largest wholesale fuel providers, delivering over 500 million gallons of fuel to thousands of customers in 47 states and eight Canadian provinces.
The company employs approximately 18,000 people and is the largest operator of travel centers and travel plazas in North America.
Website: pilotflyingj.com
Pilot Flying J MyRewards Program
Website: pilotflyingj.com
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