L.L.Bean Supports National Park Foundation’s with Million Moment Mission

While taking steps to spend more time outdoors this year, Americans will have an opportunity to help children in underserved communities experience our National Parks as part of L.L.Bean’s Million Moment Mission.

L.L.Bean is pledging to donate $1 (up to $1 million) for every “outdoor moment” Americans share online or by attending one of L.L.Bean’s many outdoor events this year. The funding from L.L.Bean will support the National Park Foundation’s “America’s Best Idea” program, connecting diverse, underserved, and under-engaged audiences in local communities to national parks.

L.L.Bean is also offering a newly expanded curriculum of outdoor recreation excursions for families and individuals through its growing Outdoor Discovery School.

The Outdoor Discovery School winter curriculum offered in states—including Connecticut, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, Pennsylvania, and Virginia—offers fully outfitted half-day, full-day, and multi-day winter sport experiences.

Outdoor Discovery School

“One of the first things we teach parents in our winter classes is how to layer clothing correctly to be comfortable in any climate,” said Hutchison.

Research shows that even 15 minutes outdoors a day in the winter months can have tremendous benefits for increased concentration, mood elevation, and physical health. Hutchison offers the following advice for busy parents:

Discover Something New. Remember the thrill of seeking out a new adventure you had as a child? Your family will be energized when you try a new outdoor recreation experience together or seek out a park you’ve never tried before. Layer up and schedule a date for an afternoon to explore together. Consider registering your family for one of our L.L.Bean Outdoor Discovery School courses. They are a great value and make trying a new sport easy, safe, and fun.

Let's Go to RVing to Joshua Tree National Park, California. © Rex Vogel, all rights reserved

Find Small Pockets for Outdoor Fun. Even a short 15-minute walk can be an opportunity for physical activity, observation and conversation with your children. While the children may be reluctant to go outside in winter, if you set the example, they’ll enjoy it, too.

Read and Research. Take advantage of your local nature centers. Winter is a great time to learn about animal habits and habitats. Ignite your child’s curiosity and they’ll enjoy taking that knowledge with them to the local park or your own backyard.

Discover Your Outdoor Passion. Share It Online In the Million Moment Mission.

Note: This is the first of a 2-part series on the L.L. Bean partnership with National Parks Foundation

Part 1: L.L.Bean Celebrates 100th Anniversary with National Park Foundation Partnership


L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown over the years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service and a love of the outdoors.

Let's Go RVing to El Moro National National Monument. © Rex Vogel, all rights reserved

L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 square foot L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year.

Phone: (800) ­441-5713

Website: llbean.com

National Park Foundation

You are the owner of 84 million acres of the world’s most treasured memorials, landscapes, ecosystems, and historic sites—all protected in America’s nearly 400 national parks.

Chartered by Congress, the National Park Foundation is the official charity of America’s national parks.

Address: 1201 Eye Street, NW, Suite 550B, Washington, DC 20005

Phone: (202) 354-6460

Website: nationalparks.org

Worth Pondering…
Not to have known…either the mountain or the desert is not to have known one’s self.

—Joseph Wood Krutch

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