Thor Serrano: Top 10 Diesel

Elkhart, Indiana-based Thor Motor Coach Serrano has moved into the “Top 10” list of best selling diesel motorhomes as of August 2011, according to Statistical Surveys Inc. (SSI), Grand Rapids, Michigan.

In a Tuesday (November 15) news release, spokesmen for the Thor Industries Inc. subsidiary indicated that the diesel-powered Serrano has increased by 20% in overall retail sales, which equates to a market share increase of 18.3%.

“Our fuel-efficient Serrano continues to be a hit with motorhome enthusiasts and has had great appeal with consumers looking to buy gas or diesel models,” said Adam Gudger, Thor Motor Coach’s Serrano product manager. “We have recently introduced two great new floor plans which include a 34-foot bath-and-a-half model and a 33-foot model with a full-wall slide and an option for a stackable washer and dryer.”

The 2012 Serrano product offering includes five floor plans ranging from 31 to 34 feet. Built on the Workhorse W-series chassis, the Serrano’s power comes from a Navistar MaxxForce diesel engine rated at 230 hp with 620 foot-pounds of torque. With a gross vehicle weight rating starting at 20,500-pounds, consumers will find the Serrano has a great power to weight ratio—lower weight overall weight, plus big torque output, equals a smooth running motorhome aimed at conserving fuel.

“Consumers are looking for a fuel efficient diesel with the power to handle mountainous terrain and the Serrano provides these diesel benefits for the price of a typical high-end gas unit,” said Gudger. “Users are getting significant fuel economy increases compared to gas motorhomes while the 36 percent increase in torque keeps the engine running quieter and more efficiently than comparable gas powered models.”

While the Serrano shines on the outside, a host of new interior features make it feel just like home, he added. The new MCD solar and blackout roller shade with ClearView technology, helps keep solar light and heat out of the coach during the day while providing complete darkness for sleeping at night.

2012 Thor Motor Coach Serrano motorhome exterior. (Credit:

Custom hardwood fascia for the slide rooms adds a finished look in the Serrano’s living area and bedroom while optional heat pumps for the air conditioners take the chill out of the interior on cool mornings and brisk evenings.

Three new exterior paint packages along with two eagerly awaited interior decors packages complete a subtle, but substantial, transformation in the Serrano, said Gudger.

The front engine, diesel Serrano offers European exterior styling with the interior comfort.

Serrano’s key design elements include:

  • Aerodynamic front cap reduces wind resistance and improves mileage
  • Easy to drive, well balance Workhorse W20D Chassis designed specifically for motorhome use
  • Front Engine Diesel (FRED)
  • European-inspired exterior
  • Oversize exterior MEGA storage compartments


Thor Motor Coach, Inc.

Thor Motor Coach is a subsidiary of Thor Industries, Inc., Jackson Center, Ohio, the world’s largest manufacturer of recreational vehicles.

Thor Motor Coach was formed when Damon Motor Coach and Four Winds International strategically merged in late 2010. For over 23 years Damon and Four Winds have been building many of the most recognized brands of motorhomes.

2012 Thor Motor Coach Serrano motorhome interior. (Credit:

Thor Motor Coach manufactures Class A Front Engine Diesel motorhomes (Serrano and Avanti), Class A Diesel Pusher motorhomes (Astoria and Tuscany), Class A Gas motorhomes (A.C.E., Hurricane, Daybreak, Windsport, Challenger, and Outlaw), Class C motorhomes (Four Winds, Chateau, Siesta, Siesta Sprinter, Citation, and Citation Sprinter)

Factory Tours

Thor Motor Coach conducts factory tours Monday through Thursdays at 3:00 p.m. EST; no appointment is necessary. For more information about tours, call (574) 584-3655.

Address: 701 County Road 15, Elkhart, Indiana 46516

Phone: (800) 860-5658


Worth Pondering…
We owe a lot to Thomas Edison—if it weren’t for him, we’d be watching television by candlelight.

—Milton Berle

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