Heartland Introduces Torque Toy Haulers

Elkhart, Indiana-based Heartland RV LLC announced Tuesday (November 22) it will introduce its line of lightweight Torque toy haulers at the 49th Annual National RV Trade Show in Louisville, Kentucky, that runs from November 29 to December 1 at the Kentucky Exposition Center (KEC).

Available in both travel trailer and mid-profile fifth-wheel floor plans, Heartland said Torque will give dealers “an all-new option in the very fast growing toy hauler segment.”

“Torque is like nothing else in the RV industry,” said General Manager AJ Jones in a news release. “When looking at the current trend in toy haulers, most companies are building units that are higher-priced with heavier GVWR’s. That means that most manufacturers are only competing for shelf space in the higher price points. Torque offers a completely new approach, specializing in lightweight, inexpensive toy haulers.”

Heartland said it has emerged as one of the top-selling toy hauler manufacturers this year with its Cyclone/Road Warrior brands, which had increased market share by nearly 22 percent in the U.S. and 45 percent in Canada through September, according to the company, citing Statistical Surveys Inc.

2012 Heartland Torque mid-profile fifth-wheel toy hauler. (Credit: heartlandrvs.com)

Initially, Torque will be offered in seven floor plans—three travel trailers and four mid-profile fifth-wheels—ranging in a variety of lengths and sizes.

Details

Heartland Recreational Vehicles, LLC

Heartland is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Elk Ridge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, and Torque. Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.

Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada. The Company has over 900 employees.

Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.

Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.

2012 Heartland Torque lightweight travel trailer toy hauler. (Credit: heartlandrvs.com)

Address: 1001 All-Pro Drive, Elkhart, Indiana 46514

Phone: (574) 262-5992 or (888) 262-5992

Website: heartlandrvs.com

Worth Pondering…

Anyone who stops learning is old, whether at twenty or eighty.
Anyone who keeps learning stays young.
The greatest thing in life is to keep your mind young.

—Henry Ford

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