Sealy Posturepedic mattresses are going on the road, thanks to an exclusive partnership with Dometic Corp. that will offer Posturepedic recreational vehicle mattresses for the first time, according to a recent news release.
“With more than 60 years of designing and building Posturepedic mattresses with support in mind, we’ve realized that a good night sleep extends past the bedroom,” said Jodi Allen, chief marketing officer at Sealy. “Our new partnership with Dometic will bring quality mattresses to RVers no matter what their travel plans and type of RV while they enjoy the open road.”
“This is a significant addition to our OEM product line. Sealy has the highest mattress brand awareness in the nation,” said Brad Sargent, vice president of marketing at Dometic. “There’s a lot of choice in the market for RV shoppers out there right now, so a Sealy Posturepedic mattress could easily be the deciding factor in making a purchase.”
Founded in 1881, Sealy has been the top mattress brand since 1972 and was in the top ten recognized home product brands in a recent study alongside big names such as Rubbermaid, Tupperware, and La-Z-Boy. Sealy also has the highest customer loyalty and re-purchase rate, with the fastest growing specialty brands for the past three years.
“Widespread poor RV mattress quality has long been a black eye on the industry, and RVers know it and talk about it. Too often you hear about people having to add mattress toppers or worse, replace the original mattresses altogether,” Sargent said. “No matter what an RVer’s travel plans or pace might be, they all need a good night’s sleep in a good bed, so a Sealy Posturepedic has universal appeal that applies to any size or kind of RV.”
Sealy Posturepedic 600 DSx Plush Euro Pillow Top RV mattresses are available in 72×80 king, 60×80 queen, and 60×75 RV-queen sizes. All feature the CoreSupport Center, which reinforces the center third of the mattress where it gets the most wear for enhanced support and resistance of body impressions, providing an extra long product life. Titanium DS (Dual Stage) innersprings, twice as strong as steel, lie just beneath the CoreSupport Center; it’s the only innerspring that gives two levels of support, both at the surface and deep down.
LiftRight Surround handles make it easy to change linens or to reposition the mattress on the StayTight foundation, a rubberized gripper fabric that holds the mattress in place and keeps linens where they belong—a particular boon to RV beds that get jostled during travel. All this is topped by two layers of Hypersoft quilted fabric over a ComfortLayers Plush Euro Pillow Top and covered by a 10-year limited warranty.
“You can’t do any better than the same mattresses that are used in the Presidential beds at the White House,” Sargent said. “And everybody should feel that special when they’re out in their RVs enjoying the open road.”
With over 80 years in the RV industry, Dometic Corporation has become a leader in manufacturing innovative, high-quality RV products that enhance the living space in your recreational vehicle. Whether you are looking for an RV refrigerator, air conditioner, awning, or toilet, Dometic is a brand you can trust.
Address: 2320 Industrial Parkway, Elkhart, Indiana 46516
Phone: (574) 294-2511
The Sealy mattress story began in 1881 in the small town of Sealy, Texas, when Daniel Haynes, cotton gin builder, filled a request for a cotton-filled mattress. And then another. And then another. His business grew exponentially, which led to more innovations and several patents. Among them, a machine that compressed cotton.
Fifteen years later, Haynes sold his patents to a Texas Company that retained the Sealy name. Soon after, ad exec Earl Edwards penned the slogan “Sleeping on a Sealy is like sleeping on a cloud.” And with that, Sealy mattresses were a national phenomenon.
Today the company owns and operates 25 bedding plants in the U.S. For three decades, Sealy has been number one in market share.
If we agree that the bottom line of life is happiness, not success, then it makes perfect sense to say that it is the journey that counts, not reaching the destination.