Heartland Resurrects the Wilderness Travel Trailer

Resurrecting another iconic label carrying strong brand recognition with consumers, Elkhart, Indiana-based Heartland Recreational Vehicles LLC announced the launch of its Wilderness travel trailer series, set for unveiling during the September 20 to 22 Elkhart County Fourth Annual RV Open House.

“Wilderness was part of Fleetwood’s rich towable portfolio that Heartland acquired through the bankruptcy court in 2009,” said Coley Brady, vice president of sales. “While we have no intention of producing all the Fleetwood brands, we felt—and our dealers agree—that Wilderness is a legacy brand with inherent brand recognition and value.”

Brady emphasized that Heartland’s Wilderness line, positioned as a player in the high volume lightweight laminate category, would represent a new generation of trailers with features, pricing, and durable, lightweight construction aimed to meet the demands of today’s marketplace, according to a recent (September 15) company news release.

“We are hitting the middle of the bell curve in the super lightweight market with a full-featured, value-laden travel trailer,” noted Mike Creech, general manager. “One of the compelling innovations is the curvilinear roof design offering residential, seven-foot ceiling height in the trailer. That will give our dealers a huge competitive advantage.”

Creech said another salable, distinguishing feature for dealers is that Wilderness offers “a true full lineup,” giving consumers a choice of 11 floor plans ranging in length from 19 to 35 feet and available in four decors.

“Floor plans run the gamut from a rear living arrangement to a bunk bed configuration for families to a traditional couple’s coach,” Creech said.

2012 Heartland Wilderness travel trailer. (Credit: heartlandrvs.com)

With dry weights starting at 4,184 pounds, Wilderness keys in on the trend toward lighter weight trailers while still offering spacious kitchen, bathroom, and living areas. All units are equipped with one to three slide-rooms except for the 2350 floor plan.

The Wilderness also sports several set-apart features, including: a detachable power cord, Wide Trax suspension, exterior shower, diamond plate profile, large entry door grab handle, safety glass, radius entry steps, and supersized awnings.

Heartland will be part of the Thor Industries Inc. display setting up at the RV/MH Hall of Fame in Elkhart during the open house. Representatives will be on hand to show six new Wilderness floor plans along with Heartland’s full line of travel trailers and fifth-wheels.

Base manufacturer’s suggested retail prices run from $19,000 to $29,000.

Details

Heartland Recreational Vehicles, LLC

Heartland is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 15 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Elk Ridge, Sundance, Greystone, North Trail, Prowler, Cyclone, and Road Warrior. Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.

2012 Heartland Wilderness travel trailer interior. (Credit: heartlandrvs.com)

Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada. The Company has over 900 employees.

Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.

Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.

Website: heartlandrvs.com

Phone: (574) 262-5992 or (888) 262-5992

Address: 1001 All-Pro Drive, Elkhart, Indiana 46514

Worth Pondering…
To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded.

—Ralph Waldo Emerson

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