RV Manufacturers Honored with Quality Circle Awards

The RV Dealers Association (RVDA) will honor 32 RV brands built by 16 manufacturers with its Quality Circle Award during the RV Dealers International Convention/Expo October 5 in Las Vegas.

The awards will be presented during “Celebrate Excellence: An All-Industry Gala” at the Rio All-Suite Hotel & Casino.

To qualify for the Quality Circle Award, brands/manufacturers must receive at least 15 dealer responses and score 80 percent or above in overall dealer satisfaction in the association’s 18th Annual Dealer Satisfaction Index (DSI) survey.

“Dealers believe the DSI is a tool to help improve communication and the overall relationships with their manufacturers,” said Mike Molino, president of RVDA. “The survey measures dealer attitudes in key policy, product and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers.”

2011-Jayco-Pinnacle fifth-wheel trailer. (Credit: Jayco)

“The DSI Quality Circle Award recognizes the high level of commitment these manufacturers show toward their dealer business partners,” said RVDA Chairman of the Board Tim O’Brien, of Circle K RVs in Lapeer, Michigan. “Their commitment to continuously improving products and processes ultimately helps dealers serve customers better. We look forward to honoring these outstanding manufacturers at the convention this year.”

The motorized RV brands/manufacturers receiving awards are (in alphabetical order):

  • Forest River
  • Jayco/Entegra
  • Newmar
  • Pleasure-Way
  • Roadtrek
  • Tiffin
  • Winnebago/Itasca/ERA

The towable RV brands/manufacturers receiving awards are (in alphabetical order):

  • Coachmen Freedom Express/Freedom Express LTZ
  • Dutchmen Aspen Trail
  • Coleman
  • Dutchmen Kodiak and Dutchmen Voltage
  • EverGreen RV
  • Jayco Eagle, Folding Campers, Jay Feather, Jay Flight, and Pinnacle
  • Keystone Cougar, Montana, Mountaineer, Laredo, Alpine, Avalanche, Bullet, and Fuzion
  • KZ Coyote, Durango, Inferno, MXT, Sportsmen, Sportsmen Classic, Spree, and Spree Escape
  • Lance travel trailers and truck campers
  • Northwoods/Outdoor RV Manufacturing (late addition)
  • Palomino travel trailers and fifth wheels
  • Prime Time LaCrosse, Tracer, and Crusader
  • Skyline travel trailers

2012 Newmar Mountain Aire Diesel Pusher. (Credit: Newmar)

Five towable brands will receive DSI Honorable Mention awards for receiving scores of 80 percent or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order):

  • Airstream
  • Dutchmen Rubicon
  • Jayco Skylark
  • Skyline Ultra-lites
  • Starcraft Autumn Ridge

RVDA asks dealers to express, confidentially, their level of satisfaction with their brands/manufacturers on eight core issues:

  • Sales support
  • Sales territory
  • Vehicle design
  • Vehicle reliability/quality
  • Competitive price/value
  • Parts support
  • Dealership warranty support
  • Overall dealer communications

The 18th Annual DSI survey was conducted between April and July 2011. A total of 484 dealers responded this year and provided 2,509 brand ratings.

Worth Pondering…
Quality is never an accident; it is always the result of intelligent effort.

—John Ruskin

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